Brand Builder - Presentation

Now that you’ve found clarity in how your brand should be defined, it’s time to bring it all together with a consistent theme. This includes your website, logo, music videos, photos, ad-libs, colors, patterns, etc that connect with your brand.

Take note that when many people think about branding, they only consider visual aspects. Note that we are just now discussing anything visual. That is because the truth is brands can be both identified and remembered not just from how they look – but also with their other sensory elements, especially sound.

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Own your audience

Creating your presentation is no small endeavor. It requires you to invest in yourself over a long period of time while building your fan base. Be aware of how you are building that audience.

If you are soley using social media to build your fan base, I’m sorry to tell you, but you don’t truly own your audience. You are renting it from the social media platform while they reap the benefits.

Think of it this way… there were many who built a massive fan base on the social platform Vine. Than without warning, the entire platform was shut down. Those who were connected with their followers outside of Vine were able to build audiences on Instagram and Youtube, but others were lost in obscurity from solely relying on the one platform.

If your favorite social platform shut down tomorrow, would you be able to connect euth youR audiencE?

The best way to to actually own your audience is through a website. You can have the data that helps you connect with your fans across the Internet no matter what platform becomes the most popular tomorrow. Not only that, but having this kind of data allows your to find others like your fan base to grow it even larger!

The elements of the Brand Builder are the best way to create a website that will become the place where you best connect, market, and sell to your audience with support along each step of the way.


Presentation breakdown

Here’s a formula that allows you to breakdown the presentation of any artist, including yourself!

  1. What they Say - What do they talk about, in their music, interviews or wherever else?

  2. What they Show - This is beyond their clothing and visuals. What images do they associate with? Are they at the club or in the office? Do they act tough or open and friendly? What is the picture you have in your head when you imagine them?

  3. What they Value - What do they care about? What do they believe most? What is their WHY?

  4. What they Push - What is the conversation they want around them in the marketplace. What image and message do they approve using PR and marketing tactics?


examples

Kendrick Lamar, J Cole, Chance The Rapper

SAY
Their personal story is important.

SHOW
They don’t highlight much of their wealth at all despite their success and speak against superficial desires.

VALUE
They care deeply about societal issues.

PUSH
They allow conversation to be created around their artwork, often using tactics to encourage that to happen.


Jay-Z, Rick Ross, Nipsey Hussle

SAY
They talk about the work the put in, the business they’ve accomplished and the people they put on.

SHOW
The stereotypical hustler will show money and other items that are symbolic of money.
After elevating to new heights hustlers typically evolve into businessmen - which is a little more complex.
They become less flashy and double-down on stunts that put their business accomplishments on display.

VALUE
Business is a way of life.

PUSH
They push PR that talks about how smart they are and anything that promotes their big wins.


Travis Scott, Kid Kudi, Kanye

SAY
They talk about their visions of the way things should be.
They promote the things that they think are cool or admire.

SHOW
They show massive visual creativity.
These people tend to be curators and collaborate heavily artistically.
They like to put people on to what’s cool, particularly if it fits in the vision they created for themselves.

VALUE
They believe creativity makes the world a better place.

PUSH
They allow people to see deeply into how they view the world. Often in pursuit gaining recognition as a creative genius.