section 1 - Purpose
Your brand’s purpose is your “WHY”
This is hands-down the most important element that will guide your entire career.
WHY you have chosen to pursue your vision. WHY your brand matters outside of making you money.
WHY anyone should give a damn about your and your music!
Simon Sinek does the best job of explaining this concept in his Ted Talk and shows how the most influential companies and individuals such as Apple or Nipsey Hussle have used their WHY to motivate their fans to be a part of their brand story by supporting them along the way.
Here is the talk below
To be real, there is no clear cut way for you to define the purpose of your brand. As the artist your purpose should be something centered around your personal story in order to create an authentic platform.
What exactly does that mean? Here’s an example
50 Cent got shot 9 times and leveraged this story line all the way to the top.
Nipsey Hussle inspired a generation of hustlers and showed them why having knowledge in the business world was just as important as making music. He brought his fans along his journey to buy property in his LA neighborhood and build it to be better.
Stories can create connection. Most importantly, they drive perception. Once you decide what your story will be, there are numerous ways we can help you better communicate it to your ideal audience.
Once you understand what your purpose is, your website can be designed with your WHY in mind!
Knowing what your end game is and how you define success will directly connect with how your website will need to be laid out.
Thinking this way, you can build a site that is set up to grow as your career does!